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售價:1300  |
| 搜尋參考資料: 1. www.chegg.com/textbooks/e-commerce-2015-11th-edition-9780133507164... 03/10/2017 · COUPON: Rent E-Commerce 2015 11th edition (9780133507164) and save up to 80% on textbook rentals and 90% on used textbooks. Get FREE 7-day instant ... www.criteo.com/media/1432/criteo-ecommerce-industry-outlook-… · Archivo PDF CRITEO ECOMMERCE INDUSTRY OUTLOOK 2015 #6Automated ad formats will offer even greater flexibility In the past, advertisers had to choose between catalogue.pearsoned.co.uk/.../ECommerce-2015-Global-Edition-11E/... E-Commerce 2015, Global Edition, 11/E Kenneth Laudon ... E-Commerce 2015 is intended for use in undergraduate and graduate e-commerce courses in … Test Bank E-Commerce 2015, 11/E by Kenneth C. Laudon, Carol Traver ISBN-10: 0133507165 • ISBN-13: 978-0133507164 Instant Access After Placing The Order. comercioelectronicopaitoc.blogspot.com/2015/11/e-commerce.html miércoles, 11 de noviembre de 2015. 1. E – COMMERCE ... donde se da a calzar muchos puntos más del e – commerce, con tiendas virtuales, tarjetas de crédito, ... |
詳細資料ISBN：9781292076317 叢書系列：大學資訊 規格：平裝 / 912頁 / 普通級/ 單色印刷 / 初版 出版地：台灣 內容簡介 THE MARKET-LEADING TEXT FOR E-COMMERCE THIS COMPREHENSIVE, MARKET-LEADING TEXT EMPHASIZES THE THREE MAJOR DRIVING FORCES BEHIND E-COMMERCE—TECHNOLOGY CHANGE, BUSINESS DEVELOPMENT, AND SOCIAL ISSUES—TO PROVIDE A COHERENT CONCEPTUAL FRAMEWORK FOR UNDERSTANDING THE FIELD.TEACHING AND LEARNING EXPERIENCETHIS PROGRAM WILL PROVIDE A BETTER TEACHING AND LEARNING EXPERIENCE—FOR BOTH INSTRUCTORS AND STUDENTS. ● COMPREHENSIVE COVERAGE FACILITATES UNDERSTANDING OF THE E-COMMERCE FIELD: IN-DEPTH COVERAGE OF TECHNOLOGY CHANGE, BUSINESS DEVELOPMENT, AND SOCIAL ISSUES GIVES STUDENTS A SOLID FRAMEWORK FOR UNDERSTANDING E-COMMERCE. ● PEDAGOGICAL AIDS HELP STUDENTS SEE CONCEPTS IN ACTION: INFOGRAPHICS, PROJECTS, AND REAL-WORLD CASE STUDIES HELP STUDENTS SEE HOW THE TOPICS COVERED IN THE BOOK WORK IN PRACTICE.本書特色 COMPREHENSIVE COVERAGE FACILITATES UNDERSTANDING OF THE E-COMMERCE FIELD THIS COMPREHENSIVE, MARKET-LEADING TEXT EMPHASIZES THE THREE MAJOR DRIVING FORCES BEHIND E-COMMERCE–TECHNOLOGY CHANGE, BUSINESS DEVELOPMENT, AND SOCIAL ISSUES–TO PROVIDE A COHERENT CONCEPTUAL FRAMEWORK FOR UNDERSTANDING THE FIELD. 新版特色 THE TEXT, AS WELL AS ALL OF THE DATA, FIGURES, AND TABLES, HAS BEEN UPDATED TO REFLECT DEVELOPMENTS IN E-COMMERCE THROUGH SEPTEMBER 2014. REPRESENTATIVE EXAMPLES OF NEW AND/OR EXPANDED COVERAGE INCLUDE: ●CHAPTER 1: MOST CURRENT DATA ON B2C, B2B, C2C, MOBILE, SOCIAL AND LOCAL E-COMMERCE, AND GROWTH OF INTERNET, WEB, AND MOBILE PLATFORM ●CHAPTER 2: DISRUPTIVE TECHNOLOGIES AND THEIR IMPACT ON BUSINESS; NEW SHARING ECONOMY BUSINESS MODEL (UBER, AIRBNB, LYFT) ●CHAPTER 3: MOBILE AND CLOUD COMPUTING; INTERNET OF THINGS (IOT) AND OTHER INTERNET-CONNECTED DEVICES (WEARABLE TECHNOLOGY, SMART HOMES, SMART TVS AND CONNECTED CARS); IOT STANDARDS (INTERNET INDUSTRIAL CONSORTIUM, WOLFRAM CONNECTED DEVICES PROJECT); INTERNET ACCESS DRONES; CHANGES IN INTERNET GOVERNANCE ●CHAPTER 4: NEW OPEN SOURCE WEB AND APP DEVELOPMENT TOOLS; MOBILE-FIRST AND RESPONSIVE DESIGN ●CHAPTER 5: NEW SECURITY THREATS (HEARTBLEED, RANSOMWARE, PHISHING, DATA BREACHES, DDOS ATTACKS, MOBILE AND CLOUD SECURITY ISSUES); E-SIGNATURES; MOBILE WALLETS; BITCOIN’S FUTURE PROSPECTS ●CHAPTER 6: MOST CURRENT DATA ON ALL FORMS OF DIGITAL COMMERCE ADVERTISING AND MARKETING; RISE OF NATIVE ADVERTISING AND OTHER FORMS OF CONTENT MARKETING; RISE IN AD FRAUD; IMPACT OF NEW CANADIAN ANTI-SPAM LAW ON U.S. COMPANIES; NEW DYNAMIC PRICING STRATEGIES (SURGE PRICING); MARKETING AND BIG DATA; MARKETING AUTOMATION TECHNOLOGIES; MULTISCREEN ANALYTICS ●CHAPTER 7: MOST CURRENT DATA ON SOCIAL, MOBILE, AND LOCAL MARKETING; FACEBOOK’S SOCIAL EXPERIMENT FUROR, “DARK SOCIAL”; IBEACONS FOR MOBILE MARKETING ●CHAPTER 8: NEW WHITE HOUSE AND FTC REPORTS ON PRIVACY AND DATA BROKERS; YOUTUBE/VIACOM SETTLE COPYRIGHT LAWSUIT; U.S. SUPREME COURT RETREATS FROM BUSINESS MODEL PATENTS; PROPOSED NEW FCC NET NEUTRALITY REGULATIONS; PROPOSED COMCAST/TIME WARNER AT&T/DIRECTV MERGERS (INTERNET/TELECOM INDUSTRY CONSOLIDATION) ●CHAPTER 9: OMNI-CHANNEL; WEBROOMING/SHOWROOMING, SUBSCRIPTION-BASED RETAIL PRODUCTS AND SERVICES (BIRCHBOX, BARKBOX, NATUREBOX); AMAZON FUTURE PROSPECTS; RISE OF MOBILE BANKING; ZILLOW/TRULIA MERGER ●CHAPTER 10: EMERGENCE OF DIGITAL-FIRST NEWSPAPERS AND EXPLOSIVE GROWTH OF DIGITAL NEWS SITES; ONLINE MAGAZINE RESURGENCE; LISTICALS AND LINKBAIT; E-BOOK SUBSCRIPTION MODELS; APPLE E-BOOK PRICE-FIXING CASE; SOCIAL TV ●CHAPTER 11: SOCIAL NETWORK MONETIZATION; MOBILE MESSAGING APPS (SNAPCHAT, SLINGSHOT, BOLT); CABLE NETWORK/ISP SITES (COMCAST, VERIZON) COMPETE WITH PORTALS; YAHOO STRUGGLES ●CHAPTER 12: SUPPLY CHAIN VISIBILITY; MOBILE B2B AND BYOD; CLOUD-BASED B2B NETWORK PLATFORMPEDAGOGICAL AIDS HELP STUDENTS SEE CONCEPTS IN ACTION ●ALL OPENING, CLOSING, AND INSIGHT ON CASE STUDIES HAVE BEEN UPDATED OR REPLACED. REPRESENTATIVE EXAMPLES INCLUDE: ◎ CHAPTER 1: PINTEREST’S NEW ADVERTISING MODEL AND ＄5 BILLION VALUATION; FACEBOOK’S NEW PRIVACY DEBACLES; THE PIRATE BAY LIVES AND GOES MOBILE ◎ CHAPTER 2: TWITTER’S INITIAL PUBLIC OFFERING AND SUBSEQUENT STRUGGLES; FOURSQUARE’S SWARM APPLICATION AND RE-FOCUSED BUSINESS MODEL; CROWDFUNDING SUCCESS STORIES (OCULUS RIFT) ◎ CHAPTER 3: GOOGLE GLASS GOES MAINSTREAM, HTML5 ADVANCES; INTERNET SURVEILLANCE IN THE U.S (NSA) AND AROUND THE WORLD (RUSSIA, CHINA, TURKEY) ◎ CHAPTER 4: USA TODAY PUMPS UP WEB PRESENCE WITH SOCIAL MEDIA; WEEBLY MAKES CREATING WEB SITES EASY; MOBILE PRESENCE FOR SMALL BUSINESSES◎ CHAPTER 5: CYBERWARFARE IN UKRAINE AND ELSEWHERE; TARGET DATA BREACH AND AFTERMATH; BITCOIN AND THE COLLAPSE OF MT. GOX ◎ CHAPTER 6: THE LONG TAIL — REALITY OR MYTH; THE CONTROVERSY OVER “DO NOT TRACK,” PROGRAMMATIC ADVERTISING TAKES OFF ◎ CHAPTER 7: MOBILE ADS DRIVE FACEBOOK FINANCIAL SUCCESS; FTC SUES AMAZON OVER CHILDREN’S IN-APP PURCHASES; LAND ROVER ADDS AUGMENTED REALITY TO ITS MOBILE MARKETING EFFORTS ◎ CHAPTER 8: GOOGLE AND THE RIGHT TO BE FORGOTTEN; AMAZON AND THE PROPOSED MARKETPLACE FAIRNESS ACT (INTERNET SALES TAX) LAW; SHUTTING DOWN THE SILK ROAD ◎ CHAPTER 9: KINDLE FIRE SMARTPHONE; UBER, PRICELINE BUYS OPEN TABLE FOR ＄2.6 BILLION ◎ CHAPTER 10: NEW ENTERTAINMENT PRODUCERS (AMAZON, YAHOO, YOUTUBE); DIGITAL NEWS SITES VOX AND VICE; RESURGENCE OF ONLINE MAGAZINES ◎ CHAPTER 11: LINKEDIN, THE WORLD’S LARGEST PROFESSIONAL NETWORK; APPIFICATION OF SOCIAL NETWORKS; TESCO’S HORSEMEAT TWEET AND OTHER RECENT SOCIAL NETWORK DISASTERS ◎ CHAPTER 12: CLOUD-BASED SUPPLY CHAINS (WOLVERINE WORLDWIDE) ●UPDATED INFOGRAPHICS: A VARIETY OF ADDITIONAL INFOGRAPHICS THROUGHOUT THE BOOK PROVIDE A MORE VISUAL AND INTUITIVE ACCESS TO CONCEPTS AND INFORMATION. INFOGRAPHICS MAKE IT EASIER TO SEE AND REMEMBER PATTERNS AND RELATIONSHIPS THAN TRADITIONAL CHARTS AND GRAPHS. |
HOWARD也嘗試積極推荐,並介紹我該商品優缺點。E-COMMERCE 2015 11/E (G-PIE)該商品熱烈銷售中~ 避免向隅,欲購從速~當今網購市場很競爭,各大購物網為求好業績無所不用其極,殺價毫不手軟。到實際到銷售的EC去看,價格就有機會再便宜一些!整理資訊大致有分享文、開箱文、試用文、評鑑文、推薦文、是否便宜、優缺點等資訊. |
E-COMMERCE 2015 11/E (G-PIE)也有些網路上部落客的評價也值得我們參考.當今網購市場很競爭,各大購物網為求好業績無所不用其極,殺價毫不手軟。下面是整理過的資料;有E-COMMERCE 2015 11/E (G-PIE)與其他類似值得參考的商品清單.TIMOTHY也請我幫忙收集該商品資料！包含更進一步圖文資訊的介紹！點擊圖片或文字可以進到更詳細購物推薦網站~ |
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